If you think eye-capturing photos and interactive videos are already enough to attract qualified leads for conversion, you are thinking the wrong way. It is still best that your potential customers understand how your expertise can help resolve their immediate needs. Blogging is an effective way to present interesting details about the products and services you offer in a clear manner. Regardless of whether you are offering digital marketing services or other essential products, it would be best if you did not ignore the benefits you can get from Blogging.
What Blog Marketing Is?
Blog marketing is a marketing strategy that utilizes various advertising tools such as direct mail, social media posts, email marketing, and comprehensive guides to increase the online visibility of any business. This tactic is often used to introduce unique features and benefits of various products and services. Starting a blog and do blogging to share valuable information and personal opinion directly affecting a specific industry. Web developers, digital marketers, and business owners also get valuable insights from those who read it.
The Benefits of Blogging for Business
There are many benefits of blogging to both customers and businesses. It helps resolve customers’ immediate concerns from Blogging, whether they need product details or an overview of a business. But the primary intent of Blogging is still to drive organic traffic to the website to convert readers into potential buyers or subscribers. The following are benefits of blogging for businesses:
It Helps Drive Traffic to your Website
Each time you release new information or concept, you automatically generate organic traffic to your website. You can create a brand following from your audience, especially if you often release highly anticipated content. Blogging can solve the need of your website in terms of how often you should update the pages. Remember that a blog post you upload is an opportunity for you to appear at the top of search results because search engines think you are always active and relevant to the industry. Imagine the endless opportunities that await you if you regularly release informative content and engaging pieces.
Repurpose Blog Content for Social Media
Most businesses maximize social media because of the extent of market potential they can reach. Blogging helps your business penetrate millions of active users on social media. Instead of creating new content for social media, you can use old content and deliver it into a unique piece that your audience has never heard. You can receive shares and likes from online users every time you publish a new blog post. Consider posting your blog on well-known social media platforms such as Pinterest, Facebook, Twitter, and more. You can be a social influencer who demonstrates expertise and excellence in a particular industry with social media.
Helps Convert Traffic into Leads
As discussed earlier, every new blog you publish is a page that has to be indexed to gain authority. Once your reader reaches your website, you automatically have the opportunity to convert it into a buyer or subscriber. You usually call to action at the end of each article to entice the reader to subscribe to your business. You can offer free eBooks and white pages to readers in exchange for their personal information. Once your potential customer becomes registered in your database, you may now have the opportunity to offer the products and services they may need.
A Blog can Attract New Clients
One of the purposes of Blogging is to introduce your business and showcase expertise in the industry you belong to. And among your objectives, why you launch a blog regularly is also to get new clients. Blogging helps promote your business, whether you prefer to use online directories or social media. Since blog posts can drive web traffic, there is always a good chance that you will meet prospective clients from qualified leads or readers who actively comment on your post.
Drives Long-Term Results
You may not instantly see the results of blog marketing at the beginning of your campaign. But the more you resolve customers’ concerns on various issues, the more you generate organic traffic that will soon become your followers and constant clients. For many consumers, posts written or made by professionals, marketers, and businesses are credible. This is also how search engines view websites that regularly release new information.
Effective Blogging resolves any confusion or concern of the target reader. If your blogs always contain valuable information, fresh ideas, and accurate research data, you can expect your audience to follow your succeeding posts continuously. And even if the post has already been published for a long time, it can still generate interest from other readers who have not yet encountered your business. So it is very important that the content you create is always relevant to bring long-term results.
Blogging Helps with Link Building
Many SEO experts and business owners believe that link building, particularly backlinks, is SEO’s third most valuable ranking factor. But link building is one of the most challenging tasks of digital marketing. Whenever making blog posts, regularly analyze the keywords to be used, consumer behavior, and evolvement of the business landscape. Search engines think domains that constantly release blogs are trustworthy and relevant to the industry. The more quality backlinks that your blog posts receive, the more your business increases its relevancy, bringing organic traffic to you.
Helps you Share Company News
Blogging is a platform for you to share exciting company news. If you have new products and services, put them on your blog. If you have company announcements, special offerings, charitable events, and case studies that you think will help readers, don’t hesitate to share them on a blog. Your blog post should focus on the selling aspect and promote general interest and engagement from potential customers.
How to Start Blogging for your Business?
One of the hardest things to do in Blogging is starting a topic and maintaining consistency of reader engagement in the long run. But once you start blogging using relevant keywords in your industry, it will be easy for you to build up momentum in creating informative content. Here are some suggestions on how you can get started blogging for your business:
1. Identify your Target Niche
Competition is fierce in any industry in the present business landscape. But if you want to compete among several established domains, you need to identify a specific niche you can focus on. You will also need creativity in every blog post you publish because content that contains unique information and brilliant ideas is attractive to readers. You can make your blog posts unique by including a geographical location or specific category.
Ask yourself what products or services most customers are looking for. Some SEO tools and keyword research tools like Ahrefs, Google Search Console, SEMRush, and Moz Pro, among others, can help you make a list of interesting topics. SEO tools can help you determine content gaps and fill them. Once you have created a bucket list of topics, write them as a business blog, supported by research data, competitor analysis, and conversational writing tone.
2. Develop an Attractive Domain Name
After determining your target niche, you need to think of a nice and easy-to-remember name for your blog site. Consider purchasing a domain name to make the website you launch credible or use a hosting company to generate compelling names. You don’t have to use your name to give your site any form of identification since having a brand that customers can easily remember is more than enough. After all, readers are looking for a blog that can provide answers to their daily life concerns, though it is very important that the name that will be used also generates a good impression.
3. Setup a Blog Platform with an Intuitive Template
You need to set up a blog hosting and content management system before you can publish your very first post. To help you get started, there are hosting companies that you can use or ask for help, but this will require a certain fee. However, you can go for self-hosting platforms if you want to customize your blog features. Most hosting platforms offer customization options. Just choose the platform that is convenient to use and easy to manage.
4. Generate Decent Income from Blogging
Once you have prepared your blog site, find a way to earn money for your business. You can directly promote products and services by demonstrating expertise in your industry. For instance, you can offer professional services such as design and consultation to help your blog generate income. Also, consider joining affiliate programs for established eCommerce sites and accredited organizations to boost your online visibility further.
But remember that you should focus not only on the products and services of your business alone but also on the overall welfare of your audience. It is important that you establish loyalty from your target readers instead of generating mass page views that do not convert easily. Also, try to connect with other reputable domains and request to promote your business blog through link building. You can offer brand promotion of their business in exchange for online exposure.
5. Get People to Follow your Blog
Before you get to the publishing stage of your articles, it should include determining your target readership and how you can grow your audience quickly. You need to formulate a distribution strategy to monitor your blog views consistently and fill up those content gaps. The publishing part is time-consuming, but amplifying is even more challenging because it requires continuous thought flow and production time. To help you get going, start collecting emails as soon as possible so that you may gain initial target recipients.
No matter what platform you use for Blogging, it would be best if you focused on how your blog posts can generate email subscribers. Whenever you receive an email subscription, it signals that you are doing the right thing to get your readers engaged in your blogs. Aside from generating your subscriber list, make sure your blog posts include a contact form to capture new emails. Consider putting a contact form on every blog post you release, complemented by an enticing call-to-action to get your readers to read your next blog.
You can also get a link back directed to your contact page from your blog site, social media, and email signature. Also, look for opportunities by going after search engine traffic. This will require keyword research so that you can determine which keywords are generating traffic based on popularity, search volume, and site traffic duration.
With keyword research, you can find out which key phrases are performing better. Here comes the role of search engine optimization.
6. Setup a Social Media Strategy
Also, consider creating a social media strategy for your blog site. Not all social media platforms may fit in any business form. It would be best if you determined which social media channel your target market often spends time on. As a start for your blog experience, however, you can use Facebook because of its flexibility regarding content sharing.
7. Formulate a Content Planning Strategy
Consider repurposing blog posts because it’s not easy to post a new article every day consistently. Just add new information from your previous post to stay relevant or recreate content such as quizzes, infographics, or long-form content. Republish old content that performed well in organic search to regain a good spot in the search rankings. In addition to this, if you have gathered enough followers, you can accept guest posting because it will help your post reach other networks of audience.
Because generating fresh ideas and keeping your audience’s interest is challenging, make sure you have a content planning strategy. Consider using a content calendar tool to help you remember when you should release a new post. If you implement content planning, you can avoid duplicate content, non-performing pages, and shortages of interesting topics that you should share with your audience. Still, keyword research and some SEO tools are very useful, so you can find out which keywords will bring organic traffic to your blog site.
Steps on How to Start a Blog?
Step 1: Decide What Type of Blog to Start First you need to decide what type of blog you’ll start.
Will it be personal, a travel blog, or a niche site? Think about the topic you’re most passionate about and choose that one for your first blog. Don’t feel overwhelmed; even if your passion is fashion, you can have a fashion blog for men.
Step 2: Determine What Content You’ll Publish
Post Frequency Before you start blogging, it’s important to decide how often you’re going to publish new content. Do 10 posts per month sound like a good amount? Would you rather post twice or three times per week and catch up on the missed days on weekends? Have an editorial calendar ready with all of the topics and dates when each will be published. Having your plan in place will save you time and keep things consistent.
Step 3: Pick Your Blogging Platform
The most popular platform is WordPress, but there are alternatives such as Tumblr, Xanga, Blogger, LiveJournal, Weebly, etc. Don’t pick a platform just because it’s popular. Take your time to research all of the pros and cons of each one and select the right blogging software for you.
Step 4: Choose a Name
You don’t need to come up with something unique, in fact, there are already blogs with a similar name as yours. But think about what your niche is and what people would search when looking for your blog, that’s how you come up with a good domain name. For example, if the topic of your blog is healthy eating recipes, it’s best not to use the term “recipes” in your domain name because chances are high it will be taken by someone else who is also sharing recipes online. If you do run into trouble finding an available domain name that matches your blog topic, consider adding a word or two to make it unique. Or if you already have a name in mind but it’s taken, you can buy the available domain name on Flippa
Step 5: Make Your Blog Visible
“How to Get Traffic from Google” is a good tutorial that gives some ideas on how to grow your traffic by using Google search. Once you’ve gained some initial momentum with organic searches, start expanding your reach and build your audience through other sources such as social media and guest blogging, etc..
Step 6: Start Connecting With Other Bloggers
The more blogs in the network, the better; networking with bloggers who are at the same level as you bring many benefits. When someone publishes their content and you link to it on your blog, they are more likely to visit yours in return.
Step 7: Promote Your Blog Through Social Media
Remember that the topic of your blog is something you’re passionate about so finding people who share the same interests as you isn’t going to be difficult. Let everyone know why you started a blog and ask them for feedback on what types of posts they’d like to see from you in the future.
Step 8: Screenshot Your Site & Responses
After a few weeks of posting content and links back to your website, Google will notice that your site is brand new because it doesn’t have any history yet. That’s when you want to start taking screenshots periodically and submit them through Google Webmaster Tools. Keep your Google Analytics page open when you’re posting your content to make sure nobody else is taking the traffic from it.
Step 9: Develop a Content Strategy
Before you start blogging, write down a few potential topics that could be interesting for others to read about. Be aware of the fact that different seasons bring different types of people online so now might not be the right time to release a certain article. For example, during holidays or annual events, there is already enough content available on those topics, and publishing similar posts will most likely cost you in terms of SEO rankings and social media shares. At first, just write for yourself but after some time set up goals for what exactly do you want with your blog and how much money are you going to make out of it. Don’t rush publishing posts just because you think they will bring you more money, this is a long-term investment.
Step 10: Set Up Analytics
It’s very important to get an idea of what type of audience is visiting your website, where they’re coming from, and how much time do they spend on your pages. At the same time try to find which social media channels work best for your niche by seeing which ones provide engagement in form of shares and likes and by looking at which keywords people come from different places to read your content. Take advantage of tags when creating posts as much as possible so that bots can follow them easily through all the interlinked webpages on your blog.
Step 11: Build Links
After you’ve created an attractive platform with somewhat unique content and an engaged audience, build some links to backlink your URLs and grow your search rankings. There are many ways to do it but take note that Google looks at spammy backlinking as a violation of their TOS so don’t try any black hat SEO techniques that can get you banned from the SERPs.
Step 12: Monetize Your Site
Step 13: Automate Your Work
With a little technical knowledge, start automating some processes like RSS feed importing, PDF export from Google Docs writing software like Scrivener or MS Word, and email marketing so that you would have enough time to keep up with all the content writing as well as optimizing search engine rankings for each new piece of content.
Step 14: Stay Updated
If you’re working in a niche that changes all the time to stay up to date with your blog copywriting skills, keep an eye on other people’s work in your niche by reading their articles or books. Read both high and low-quality material so that you will notice the writing styles of each author as well as common mistakes they make and try not to fall into them when creating your own post. Also research what type of keywords are ranking on top for similar topics to get an idea of what terms should be included in your page titles, meta descriptions, and body text. Not much has to be said about staying up but if you want some suggestions then read more marketing
Regardless of whether you are a novice or experienced blogger, the ultimate success of your content distribution journey largely depends on your audience. You can’t build up your audience overnight. This is why you should not stop developing compelling topics that will provide answers for them.
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