The inception of search engine optimization has marked a significant point in digital marketing as businesses that have gone digital are implementing an SEO strategy to improve their online visibility. However, as a business owner, you need to be careful in choosing a digital marketing agency, especially those that offer cheap SEO services. Not all SEO agencies can deliver high quality organic traffic performance for a website, so credentials should be carefully examined before entering a formal negotiation. Typical SEO agencies offer essential SEO services, including on-page, off-page, and technical SEO, all significant components of a well-planned SEO marketing strategy.
What is an SEO Package?
SEO agencies’ responsibility is to help prospective clients decide which SEO package is suitable for their needs. Not all business owners, mainly those new to this marketing practice, are willing to invest in digital marketing campaigns. Depending on the business model and priorities, you can choose basic SEO, advanced, and enterprise SEO packages. Each pre-selected service package contains a comprehensive service listing designed according to the measurable results that your business can achieve within a specific timeline.
If you own a small business, you can go for basic SEO packages, especially if you are targeting a specific type of audience or wanting to rank high in your local region. Basic SEO packages are designed for service-oriented niches and businesses with multiple locations. But suppose you want broader network coverage and more in-depth website analysis. In that case, it is advisable to acquire advanced or business-level SEO packages, although this will depend on your financial capacity. Find out below the service listing of each SEO as mentioned above packages. Basic SEO packages often include the following:
· Keyword research
· Title tag creation and optimization
· Meta tag creation and optimization
· Content creation and optimization
· Analytics configuration
· Technical SEO (Robots.txt, Sitemap, etc.)
· Internal link building
· External link building or backlink generation
· Lead generation
· Monthly strategy discussion
· Custom performance report
· Personalized review calls
· Account management
· Local SEO
Service inclusions for advanced SEO packages include:
· Keyword research
· Title tag creation and optimization
· Meta tag creation and optimization
· Content creation and optimization
· Analytics configuration
· Technical SEO (Robots.txt, Sitemap, etc.)
· Internal link building
· External link building or backlink generation
· Lead generation
· Monthly strategy discussion
· Custom performance report
· Personalized review calls
· Account management
· Local SEO
· Competitive keyword analysis
· In-depth market insight and competitor analysis
· Content recreation and editing
· Advanced on-page optimization
· Advanced eCommerce and lead generation focus
· Conversion optimization
In an enterprise SEO package, you can even get additional services that can help boost your online presence using more targeted keywords and relevant content. Service inclusions for this comprehensive package include:
· Keyword research
· Title tag creation and optimization
· Meta tag creation and optimization
· Content creation and optimization
· Analytics configuration
· Technical SEO (Robots.txt, Sitemap, etc.)
· Internal link building
· External link building or backlink generation
· Lead generation
· Monthly strategy discussion
· Custom performance report
· Personalized review calls
· Account management
· Local SEO
· Advanced conversion optimization
· Press release
· Digital marketing management
· Variation testing
· Custom usability report
· Sales funnel tracking report
· Mobile adaptability
How to Sell SEO Packages?
The selling strategy of SEO packages is no different from the typical service plans or consumer products you want to sell. It is advisable that you know search engine optimization, but more importantly, prospective clients must understand how digital marketing works. You have to explain the concept of SEO marketing in a can be easily understood by the client. They should clearly understand how SEO can help improve their online visibility, whether in the local or global market. Here’s how to do it:
1. Improving brand reputation
Once you have identified the target audience or industry that may need your expertise, find time to promote your SEO services. Create online profiles using social media, business tools, and other marketing platforms to promote your brand. You can participate in online conventions, webinars, and open forums to generate interest from prospective clients. Producing comprehensive guides and infographics about digital marketing will also help to show your competence in this ever-growing field.
2. Presenting a better value proposition
When submitting sales communication, try to present your value proposition in a way that your prospective client can connect to your SEO strategy. You need to explain how your SEO services can help their respective business models and customers. Also, show the client how your SEO expertise differs from other market competitors. Since the client’s needs are different, consider writing your value proposition with compelling headlines, a clear service description, and supporting multimedia elements appropriate to their marketing preference.
3. Creating customized cold emails
Email marketing is still an effective marketing strategy for your SEO services. However, avoid creating general emails because they are often ignored or go straight to junk folders. Consider making an email template in every industry that may require your marketing expertise. Compose personalized email content with an attractive subject line to get the attention of your target client.
4. Writing impressive case studies of past projects
Having online credentials is no longer enough to find potential clients. Consider supporting your marketing narrative with detailed SEO case studies, describing your previously completed projects to retain present clients or gain new clients in the future. You can create general or industry-specific case studies to expedite the acquisition of new projects. When creating a case study, indicate the specific niche that displays your SEO prowess and your timescale describing how fast you can deliver results.
5. Targeting a specific niche
If you want your SEO packages to become result-driven, you need to identify a specific industry that may need your services. Start building your expertise by offering general SEO services to various businesses until you further develop your niche. If you notice that your network of clients only belongs to one type of industry, focus on that industry to help you establish authority. Consider focusing on specialized fields such as legal, medical, design, and engineering.
6. Consolidating testimonials from clients
Client testimonials can significantly help in promoting your SEO services. You may get clients through endorsements from previous clients and fellow SEO providers. Also, encourage customers to leave comments and reviews about SEO services you have already rendered them. Consider putting credible testimonials on your business website as part of your product promotion.
Reasons to avoid Cheap SEO Packages?
You should not expect much in your SEO campaign if you will only get cheap SEO packages. It takes enough marketing skills and time to achieve measurable results that can provide a high conversion rate for your business. Here are some compelling reasons why you should consider getting reasonable SEO packages to support your digital marketing needs:
1. Cheap SEO packages often deliver low-quality links.
Generating quality links is one of the criteria of an effective SEO campaign. Your website establishes authority based on the quality of links it receives from external sources and generates from multiple pages of your website. Search engines recognize the link building efforts you make by rewarding you with a high page ranking. Because search engine algorithms are constantly evolving, you need to focus on internal and external link building strategies and other elements you need to optimize.
Creating low-quality links can put your website at risk of getting penalized for inappropriate link building practices. In many instances, any service contractor who offers cheap SEO packages relies solely on automated software to create links and publish these links on your site with minimal authority. Your SEO investment will be wasted if your website will not appear in the first 10 slots of the SERPs. If you keep making low-quality links, prospective customers may find it challenging to look for your business online.
2. Absence of basic SEO requirements
Two of the essential website optimization are quality backlinks and highly engaging content. Unfortunately, for many SEO agencies that offer cheap SEO packages, these two are the most labor-intensive. That means a large percentage of your SEO investment goes into generating links and creating informative content, which requires an investment in talent and time. If you are only offered a low price for SEO services, the service contractor is likely incapable of sustaining its large capital outlay.
If the SEO agency does not have sufficient financial capability to sustain its high SEO capital outlay, it will be challenging to secure guest post placement on more established websites. Instead, they will settle in using automated content creation tools to produce low-quality content. At the same time, untrustworthy links and spinning articles will not generate enough organic traffic that may significantly impact your page ranking.
3. Implementing only one standard SEO marketing solution
It would be best to watch out for SEO agencies that offer standard SEO marketing solutions to all businesses. Remember that every company is established with an individual concept and model, so the SEO approach should be unique. The “one-size-fits-all” approach must not be enforced in all forms of marketing problems. Instead, the solution should depend on the business nature, competitiveness, market analysis, and various technical issues affecting the overall web performance.
4. There’s no easy way to get long-term results
If you want to achieve real results for your marketing campaign, you need to double the effort and patience to maintain your excellent organic search performance. A substantial upfront cost may be required during the formative stages of your SEO campaign, where it also involves investment in time and human resources. SEO marketing needs to be explained to business clients clearly because investment return usually takes several months before seeing the results. It would help if you did not believe SEO agencies promising to deliver immediate results for you because the whole Search Engine Optimization (SEO) process is not easy to undertake regardless of what industry needs it.
A good SEO agency is responsible enough to study the actual needs of your business carefully. SEO professionals should strive to formulate the appropriate SEO strategy that suits your business model and consumer profile to generate conversions and get what you pay for, possibly revenues. By way of contrast, an SEO agency that delivers a cheap SEO plan is giving more time to developing clients instead of focusing on the welfare of your business.
Selling SEO packages is also like promoting professional services that can help your target customers. Become a solutions provider to your customers to stay competitive in this highly demanding field. affordable SEO packages should not be cheap because they require high capital investment to execute the marketing plan properly.
