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What is SEO?

SEO means “Search Engine Optimization” and it’s a process that helps improve your site’s rank or position in search engine such as Google.

Optimizing your website to attract more business or customers from relevant local searches (on a specific area) to national (across the country)

What is SEO by Dale Basilla
Why Do You Need SEO

Why Do You Need SEO?

A website with no traffic becomes useless if customers aren’t able to find you online. However, if the website contains all the appropriate SEO strategies, your business may be able to generate leads and convert visitors into potential buyers.

If you want your SEO marketing plan to work, you definitely need valuable content on your site, including targeted, fresh content, intuitive web interface, and impressive photos. Be Visible Media will form a strong partnership with you to identify your target users and to make your site visible to your target audience.

How Long Will I Need to Do SEO?

Business owners typically ask this basic question as they want to know how much time it will need to get their SEO investments back. In fact, SEO should form part of your marketing plan if you want your business to appear on the first page of Google search results for as long as you want. But this may require regular optimization of your website because Google uses over 200 ranking factors that significantly influence the online visibility of your business. You also need to think about thousands of online competitors competing against you, and each keyword you try to rank will also need to compete with other businesses.

Your business may rank on the first page today, but you may not see it the next time you check the search results. The average period for an investment return falls between three and six months depending on the number of competitors, SEO practices, website content, user experience, and quick loading time. And considering long-term SEO, about a year or even longer for instance, will further boost your online presence, resulting in continuous organic traffic flow. Factors that often influence the amount of time you need to do SEO include:

  • Marketing period from gathering data, creating the appropriate campaign, measuring effectiveness, revising plans and more
  • Constant Google updates on search algorithm and guidelines
  • Permanent battle in getting high enough for customers to see your web pages or app

In general, SEO is a continuous marketing process that should continue to improve or maintain as long as you’re running the business online. Since the internet is a vast and ever-increasing marketplace, there will always be competitors competing against your product or service on the same page. Be Visible Media can help you get more qualified traffic on every keyword that matters the most for your business while providing results that are realistic and measurable.

Why Choose Be Visible Media As Your Cebu SEO Agency Partner?

Collaborating with Be Visible Media enables you to outsmart the competition in the Cebu business landscape with our top-of-the-line SEO services. The team of SEO Specialists in Be Visible Media works for businesses of various sizes, helping them get more traffic, convert more customers, and create a wider market.

Our talented SEO experts have established hundreds of successful SEO campaigns for clients seeking to increase organic website traffic, online leads, and conversions in recent years.

To get started, you may request a free SEO strategy proposal.

• Quality Results Delivered by our SEO Experts in Cebu

Combining the SEO expertise of our team and modern SEO tools, we offer you a clear edge over your competitors. As one of the best SEO agency in Cebu, Philippines, Be Visible Media prides itself on using cutting-edge technology platforms capable of measuring the overall effectiveness of the SEO efforts for our clients. We have proven strategies that are tested before applying them over the websites of our clients to ensure quality results.

SEO Services We Offer

On-Page Optimization

SEO On- Page in Lapu-Lapu, City Cebu

1. Site Audit

Site audit involves a complete process of evaluating the search engine performance of any website in various areas. You can imagine this as a comprehensive evaluation of your website’s overall performance over the internet concerning page ranking, security performance against a breach, and user accessibility. Its end result also includes whether a website will appear on search engine results pages (SERPs) or no appearance at all.

2. Pagespeed Optimization

Page speed, also refers to page load time, which is the measure that determines how fast your content can load over a single page. This is the time it takes for your website to display all your content or your browser to receive the information from the webserver.

Page speed definitely matters because search engines and target users love fast-moving websites, and this has become a valuable ranking factor for Google. Optimizing page speed allows search engines to improve user experience because they want to offer the best relevant websites that load fast and contain high-value content for the users.

3. Robots.txt

The function of robots.txt is to manage search engine crawler traffic to your site and to keep pages off Google description. This file prevents overloading your website with requests and not to hide your site from search engine page descriptions, which often affect the site rank.

For web pages with HTML, PDF, and non-media formats, robots.txt can be used to control crawling traffic if you feel your server will become overwhelmed with a request from search engine crawlers. This can also avoid crawling similar types of pages and unimportant content on your website. You can also utilize robots.txt to prevent audio, video, and image files from coming out in search results, but this won’t stop other pages or users from linking to these files.

Robots.txt also blocks various resource files, including script, irrelevant image, or style files that search engines are able to recognize. If the absence of these valuable resource files prevents search engine crawlers from understanding your site or causing your site to load poorly, however, it is not advisable to block them. Otherwise, search engines like Google or MSN/Bing won’t be able to perform optimal webpage analysis that relies on these resource files.

4. Site Architecture

Site architecture is the overall structure form that organizes and displays your contents like images, videos, and downloadable files on your website. This also arranges the hierarchy of multiple pages where visitors spot your contents as well as technical aspects that allow search engine crawlers to easily move around the pages. Optimizing site architecture for SEO is also great for bots to crawl, helping these crawlers display your content in the search engine result pages more effectively.

Site architecture employs an SEO-friendly URL structure, allowing search engine providers to rank your website better on the most relevant search queries.

You can make URL names attractive for users by using descriptive keywords or including your primary search query for the page. A website auditing tool can be used to identify URLs with an excessive number of characters, broken links, and other technical details that are significantly affecting your site appearance.

5. Sitemap

An important part of site architecture, a sitemap, is an internal file where you provide valuable information about your web pages, resource files, videos, and other data files, though its application largely depends on website size. Optimizing sitemaps is an excellent SEO strategy since search engines intelligently read this to crawl your website, identifying which pages or files you think are important. You can use a sitemap to provide details about when your page was last updated or any alternative language version your site may have.

A sitemap also provides useful information about specific content on your sites like image, video, and text contents. A sitemap video, for instance, may specify the video age-appropriateness, running time, category, and viewer recommendations. Search engines may usually detect most of your site content if the pages are properly coordinated with one another.

6. Crawl Errors

Crawl errors usually happen when search engines attempt to crawl a particular webpage using bots but fail to reach all the pages. The primary function of the bot is to find all the pages and index the content, so search engines may be able to rank your pages based on the most relevant search query. Your ultimate goal as a website owner is to make sure that every link seen on your website will lead users to a working page. Google has categorized crawl errors into two primary groups, namely site errors, and URL errors.

7. Image Optimization

Since the vast majority of website content is comprised of images, optimizing images is now a necessity for website owners to make use of network resources without affecting load time. Image optimization involves refining the image contents to speed up page navigation and manage data usage, particularly mobile data, thus enhancing user experience in the process. This can also improve your SEO performance because page loading speed is now included as one of the critical ranking factors for search engines.

8. Indexation

When you maintain a website, you definitely need indexation, so search engine bots can easily crawl your site while allowing potential customers to find you. Indexes, also referring to a search engine database, contain all important details that search engines were able to find using crawlers. If a website isn’t properly indexed, online visitors will not be able to see it on the search results page.

9. Schema

As one of the newest advancements in SEO technology, schema markup represents the content microdata of your site, allowing search engines to analyze your content better while improving the way your site is offered to online searchers. This structured data, popularly known as,  was conceived by search engine giants, including Google, Yahoo, and MSN/Bing for the users because they all aspire to provide a more effective approach for the users to understand what a website is intended for directly. Schema is now a ranking factor as search engines want to offer website owners more ways to supply valuable information about their content to the users.

10. Minify JS/CSS

JavaScript (JS) and Cascading Style Sheets are two important files that contain the interactive and visible elements of your website. CSS files contain the codes that specify your website design. JS and CSS files are two programming codes that you usually send to your browser, which the browser requires to process or render all website activities. Now, if you keep these files small and manageable, your website is able to load fast, thus providing a better user experience.

11. Mobile Optimization

Mobile optimization is a valuable SEO strategy that makes digital content and website functionality accessible in different mobile devices. Optimizing for mobile use is very important for your business since the majority of today’s modern consumers heavily depend on mobile devices to look for information. Search engines also utilize mobile-first indexing of all websites and digital content because they only want to offer users the best relevant search results for any search query.

12. Keyword Research

Keyword research is a crucial step for any successful digital marketing campaign as it gives you the opportunity to discover what matters the most for your target audience. In search engines, keywords can provide a significant impact on organic page ranking since the vast majority of internet users never even look pass the first page of the search results. So if you want to see your website on that first page, you should include keyword research as part of your marketing effort to maintain the attention of your audience.

13. Heading Tags

A header tag (H1, H2, H3 and so forth) is an important SEO element used to make keywords or phrases look stand out on any individual webpage. You may consider browsing through a newspaper or any magazine to understand how headers work. If you notice, the title of the article or any section title looks larger than other words, appearing in bold letters, underlined or colored to provide distinction from other page elements. Header tags allow you to pick the specific section of the website you wish to read or scan the entire website with ease.

As search engine algorithms continue to evolve, header tags are now used as a ranking factor to evaluate website structure and overall web performance. They are indeed necessary to enhance website accessibility, functionality and user experience, whether your site is being accessed from standard browsers or mobile devices. Since search engines look for certain keywords from the content, headers, meta descriptions and titles, header tags should make sense to the visitor.

14. Alt-text

Alt-text or Alt attributes is an important site element that can boost your online presence.

With great use of Alt-text, you can clearly say what your featured photo is all about. Alt tags also allow the images on your pages to rank well in image search results, further boosting your SEO marketing efforts. Even Google is using alt text alongside computer vision algorithms and actual page content to fully understand the subject matter and purpose of the image.

15. URL Structure

Uniform Resource Locator or URL serves as an address for all documents and websites that appear on the internet, so target users may be able to find you on any search engine.

A good URL structure should be impressive enough to improve the search ranking of your site. If the URL isn’t clear enough, visitors may not become interested to see your page which can lead to high bounce rate. Search engines also consider the URL structure to rank a website or index the content. A well-planned URL structure may improve user experience.

16. Meta Tags

As a valuable part of an effective SEO strategy, meta tags create a direct impact on how your site appears in the search engine results pages while allowing your site to generate higher click-through rate.

Meta tags hold valuable pieces of information you use to inform page visitors and search engines more about your page. For every page you publish, it may include the following tags:

  • Title tags
  • Meta description
  • Viewport tag (how your site appears on mobile devices)
  • Robots
  • Hreflang tag (permits search engines to identify the specific language and countries you want your content to display)
  • Canonical tags
  • Open graph tags
  • Content type


Off-Page/Link Building

SEO-OFF page in Lapu-Lapu City, Cebu

Link Acquisition

  • Guest Post
  • Sponsored Post
  • Niche Edit
  • Citation
  • Link reclamation
  • Broken Link Building

and more…

Some SEO Questions That Our Cebu SEO Specialist Team are Asked

1. Why does SEO take time to deliver results?

SEO requires time because your website needs to climb up the search results first before potential customers may be able to find you. With a strong emphasis on offering users the most relevant search results on their search query, search engine algorithms became more advanced to discourage unfair SEO practices like keyword stuffing and inappropriate placement of backlinks.

3. Why is SEO strategy important for businesses?

Since search engines have become more advanced at identifying the true intent of search queries, the use of SEO strategy has even become more important to see growth. Once online visibility increases, your business may be able to develop organic traffic instead of paid traffic, which may potentially result in more savings and higher revenue.

4. What are some common Google ranking factors?

Only Google search engine algorithms can determine what relevant factors may influence the SEO ranking of any web page. There are reportedly more than 200 ranking factors being used by Google, for instance, to deliver the highest quality search results. You should expect pages to rank differently based on the set of keywords and relevance of the content from each website.

5. What is the importance of website speed?

Here’s a simple question for you. How long would you wait for any website to load in full? Since many people have a short attention span when browsing online, your website needs to provide the necessary information users are looking for in a few seconds. Otherwise, your visitors will abandon the website immediately, especially if your website doesn’t load up in less than 3 seconds, at the very least. When a user visits a website and leaves without visiting any other pages, this is already a clear indication that user experience isn’t good.

7. How is the SEO landscape changing?

The digital landscape of SEO marketing keeps changing from desktop to mobile app, helping users gain access to information at any given time. Visiting time on mobile devices is now higher than digital media usage for desktop, and this remarkable trend is set to continue in the succeeding years. Even Google has considered mobile page speed among its long list of ranking factors. You might need to consider increasing the speed of your mobile pages to avoid potential accessibility issues on your site in the future.

8. Is blogging helpful to SEO strategy?

Yes, it is. If you always create fresh content for your website, you also increase your chances to rank higher for the set of keywords related to your industry. You can drive more organic search results if you only produce high-quality content without practicing keyword stuffing.

9. How do you explain On-page SEO?

On-page SEO involves several actions performed on the website to improve its overall performance, including a few such as but not limited to:

  • Utilizing all optimized contents carrying the targeted keywords seen on content, headers, and meta descriptions
  • Reducing the number of duplicated pages that contain the same contents
  • Ensuring ease of navigation for the users (referring to site accessibility and use of internal links)
  • Making sure that the site is properly indexed or crawled by search engines
  • Ensuring fast loading speed (technical SEO and audit)
  • Designing functional websites that are optimized for both desktop and mobile access

10. Why is keyword research valuable to SEO?

Keywords drive qualified and organic traffic to a website. However, if your business operates in a competitive marketplace, you definitely need to do your keyword research properly and be assessed by an expert. Be Visible Media will use several SEO analyzing tools to identify target keywords and evaluate how competitive these are for your business.

Stand Out from Your Competitors

You’re website needs to visible online to be able to profit from it and reach out to more customers.
What’s the point of creating a website when it’s not appearing online?

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