The way people search for information or make purchases has changed dramatically because of technological advancements happening to all mobile devices. Over 60 percent of organic search engine results come from mobile devices according to global statistics. This only means that if you own a website, it is imperative to make it completely optimized for mobile access to avoid putting all your marketing efforts into waste.
Why is Mobile Optimization Important?
Since the vast majority of businesses are now heading towards digital, having a mobile-optimized website should form part of your digital marketing strategy to ensure optimal user experience. This website design often includes automatic screen size adjustment, acceptable loading speed, and intuitive site navigation. As an online entrepreneur, for sure, you want to optimize your website for mobile use so that potential customers won’t abandon your site due to inconvenience.
Remember that online consumers are spending so much time searching for new information or exploring fresh content on mobile devices. Even Google has confirmed that search queries are carried out on mobile devices more often than desktop computers. Aside from search queries, market consumers are now using mobile devices to access emails, fill out subscription pages, and make payments on various online transactions. Website visitors are there to see your content, but these people are likely to leave your site if they encounter images and contents that won’t load fast or if user navigation is poor.
With regard to search engine algorithms, search engine providers like Google, for instance, has started implementing mobile-first indexing where Google’s algorithm guidelines utilize the mobile version of your website to rank it. Since search engine providers want to offer users the best possible experience, mobile optimization has become a part of their ranking system. So if you want Google to place your website on top of the search results, you should consider developing a website that is optimized for mobile use.
How Do I Optimize my Site for Mobile?
Mobile optimization involves key strategies to make any website fully accessible on different hand-held devices. Since mobile devices have small screens and users are usually in the rush, your content should be optimized to accommodate any screen size and navigation preference.
Here’s how to optimize your website for mobile use:
Making your website friendly to search engines
Descriptive information like header tags and meta descriptions may significantly help your website crawl up the search results. That’s because search engine providers want to offer users the best experience by showing only the most relevant search results that match their search query.
Offering only the contents with enough value
On mobile devices, you don’t have enough luxury of space, so consider focusing on the real value of your content instead of quantity. While you’re making the most of your tiny screen, consider using simplified menus, large buttons, and quick links to your homepage for ease of navigation.
Optimizing your visual media contents
Images and videos are two powerful marketing tools that you need to incorporate into your mobile optimized website. But they have to enhance the mobile experience for your users by using the right content spacing and font size. Consider compressing your images into sizes appropriate for any screen size or at least make your website mobile responsive. Additionally, if you want to optimize your videos for mobile, you can use a responsive video player so that content will automatically adapt according to screen size.
Optimizing your website for quicker load time
Load time plays a huge role in whether your potential customer will stay on your website or abandon it after a few seconds. Your website should completely load in less than three seconds. At the very least, otherwise, you will lose the interest of your visitor. This is also an important ranking factor for search engine providers because they want to give users the best pages available where they can get the greatest user experience.
Choosing the right font size
If you limit the text contents or at least make your fonts viewable, your customers won’t get frustrated while navigating around your website. You should keep your text blocks smaller, place some blank spaces, or use bullets to break the contents into smaller blocks.
Creating simple forms
Page visitors might choose to leave your website if your online form causes too much inconvenience for them. Just keep the form as short as possible or remove any unnecessary form fields to give your conversion a huge boost. You can also identify which fields can be optional, especially if you need more details for marketing purposes so that your customers can have the freedom on how much information they are willing to share.
Using click-to-action buttons
Make it easy for your potential customers to get in touch with you by placing a click-to-call link or button close to your contact details. With this one-click process, customers can easily reach you, which, in turn, may result to lead generation or actual sales.
Benefits of a Mobile Optimized Website
Though a mobile optimized website may incur additional expenses for your business, this can offer a number of great benefits over the long run, including:
- A vast improvement in user experience
- Flexible content viewing and site navigation on smaller screen sizes
- Improvement on website speed
- Increase over user/customer engagement
- Increase user engagement by means of contributing comments and content sharing
- Easy access to multiple pages
- Significant increase in average visiting time
- Improvement of mobile SEO marketing
- Wider local market reach
You can create endless possibilities if you own a mobile optimized website, considering the fact that people make use of their mobile devices to explore the web or perform search queries using relevant search terms or phrases. If you fail to optimize your website for mobile access, you automatically lose a huge portion of your target market in the process.
1. What is Mobile Optimized Website?
A mobile optimized website displays your content on smaller screens, but the content can adapt according to the preferred screen size of the user. This version is designed accessible and functional, offering special features slightly similar to mobile friendly sites like text-based contact details that can trigger instant calls or email messages. You can also access slideshows and image rotators that work comfortably without installing add-on support.
A mobile optimized website can reformat itself for all types of mobile devices. It automatically modifies the content, optimizes captions and images, and show bigger buttons for easy navigation according to screen settings.
2. What is the most important thing to consider when optimizing for mobile?
If you decide to optimize your website for mobile access, your foremost consideration should be the type of website design that will deliver the best user experience. This is because the attention span of most online consumers is concise, and they want to see your content immediately. A mobile-optimized website may provide much-needed comfort for the users as the site will completely reformat itself for various devices. This offers users a better web performance while allowing your business to engage with larger mobile customers.
While you can convert your desktop website to becoming mobile friendly, having a mobile responsive website may offer the best solution to make content viewing convenient for your potential customers.
3. How do I make my Website Mobile Optimized?
Creating an excellent user experience will likely require you to optimize your website for mobile devices since nearly all content, whether videos or images, may be viewed on mobile.
Here’s what you can do to make your website fully mobile optimized:
- Optimize all videos, images, and text on your pages to make these compatible with any mobile devices
- Only include high-quality images which are properly cropped to maximize details and features
- Consider making contents scrollable instead of asking users to click on multiple pages
- Use appropriate spacing in between buttons, contents, and links to avoid your website look crowded
- Make use of responsive templates for emails, forms, contents, and navigation features
- Avoid using long paragraphs or crowded text contents
- Use bullet points to break larger text blocks
4. What is a mobile-friendly website called?
If your website is able to shrink down itself to be small but visible enough to display on any mobile device, you may call it a mobile-friendly website. Due to its tiny size, this website version may require a lot of scrolling, zooming, and swiping to utilize the functionality of your mobile devices while giving you a sharp display on the contents. A mobile friendly website may not offer the most impressive user experience, but at least the website appears viewable for the visitors.
5. What is the difference between mobile friendly and mobile responsive site?
Websites should be clear and functional on different devices, whether you use a laptop, tablet, or mobile phone. The mobile friendly option may offer that flexibility, but its overall design is not as good as mobile-optimized websites. Though this can still load properly on all available devices, a mobile friendly website essentially offers easy navigation through convenient command options, viewable contents, and large buttons.
A mobile responsive website, on the other hand, offers full functionality and flexible navigation regardless of screen size and internal hardware specifications. The website will automatically adjust based on the set screen size of the device, regardless of browser type on your smartphones, desktop computers, or tablets.
Mobile responsive websites significantly reduce zooming and scrolling, encouraging users to stay longer. You can do this by keeping the menus simple and rearranging on-page modules to display your content properly without affecting user experience. As the screen size adjustment or reformatting automatically takes place, however, website designers and owners may need to monitor the performance of their website to make sure that everything is working well, from design aspects to loading speed.
Having a beautiful mobile-friendly, or a mobile-optimized website is now a necessity for all forms of businesses and organizations with new devices keep coming out each day. As a website owner, you should understand how important your website appears on a variety of devices since the vast majority of internet traffic comes from mobile devices. Being mobile-friendly makes it easier for customers to find you while providing endless opportunities for brand recognition and business growth.
- How Digital Marketing Can Help Grow Your Business - March 31, 2021
- Telling Isn’t Selling: Essentials of a Successful Digital Selling Strategy - February 3, 2021
- 10 Effective Ways Realtors Can Use Digital Marketing to Boost Sales - November 3, 2020