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SEO vs PPC: Knowing Which Is Right for You, Website & Brand

SEO vs PPC: Knowing Which Is Right for You, Website & Brand

You have two viable options when you want to boost traffic to your website, namely search engine optimization (SEO) or pay-per-click advertising. Each offers respective advantages and disadvantages, but both are equally possible to bring organic traffic to your business using appropriate keywords. If you have sufficient resources to pay for your advertising campaign, pay-per-click …

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6 Mistakes Small-Business Owners Make With Their SEO Strategy

6 Mistakes Small-Business Owners Make With Their SEO Strategy

Many small-and-medium enterprises find it difficult to generate quality leads and organic traffic because their SEO campaign focuses on producing impressive content alone. But the results no longer depend on the information and photos posted on the website as customer behavior and business landscape continue to evolve each day. Optimizing website content and technical components …

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How Blogging Can Help You Market Your Web Business

How Blogging Can Help You Market Your Web Business

If you think eye-capturing photos and interactive videos are already enough to attract qualified leads for conversion, you are thinking the wrong way. It is still best that your potential customers understand how your expertise can help resolve their immediate needs. Blogging is an effective way to present interesting details about the products and services …

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SEO in Cebu How to Improve Your Business Visibility Online

SEO in Cebu: How to Improve Your Business Visibility Online?

In today’s modern business landscape, the conventional marketing style is no longer effective as local businesses and consumer profiles continue to evolve. If you are using social media for product promotion, your marketing tools can become more effective using an efficient Cebu SEO strategy. SEO is used as a digital marketing tactic to improve the …

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