With the continuous advancement of digital consumer marketing today, every business is striving hard to stay on top of the Google search ranks every day. Of course, the more page visits and leads you get, the higher the chance that a website visitor will become a potential customer. SEO marketing forms a huge part of any selling strategy applied by businesses to maintain a strong online presence and wide audience share.
Why is Google Ranking Important?
Google is the ultimate marketplace where millions of people go to search for possible answers and solutions. And all types of businesses, whether big or small, desires to get to the top listing of the search results. This isn’t surprising because every leading business is striving hard each day to gain a huge chunk of the potential market and convert it to customers or business partners. You definitely won’t get enough online traffic from search engines if you can’t take your website on top of the Google search ranks.
Online visibility can provide endless opportunities for inbound marketers and businesses seeking to excel in local search results. When someone searches for relevant terms, Google will display the first 10 results based on a host of contributing factors, including bounce rate, loading speed, backlinks, keyword performance, and others. Websites ranking on top of the search engines get more than forty percent of the traffic than businesses ranked lower in the list.
Google ranking is also important as it increases the authenticity of your business and establishes authority in the industry. Potential customers will find your business legitimate if you can keep your website running on top while also increases your ability to generate leads and organic traffic. Keeping your website on top of the search page result surely yields a good business image. However, this will likely require more efficient SEO marketing tactics because many competitors also want to get to the same position as yours.
Why Google my Business listing is Important?
Over seventy-five percent of shoppers use online access to find various businesses, products, and services. And the majority of them end up completing a wide range of transactions, from placing an order to booking an appointment through Google My Business listing. Google My Business is a free marketing tool helping small and medium enterprises manage their own Google listings. It shows customers valuable information when searching for businesses on Google Maps and Search using relevant search terms while attracting new customers for your business.
Google My Business offers the opportunity to get you engaged with customers as they reach out to you straight from their mobile devices. It allows you to initiate a conversation with potential clients while encouraging current customers to leave comments and testimonials about rendered services and overall business experience. As an account owner, you may directly respond to reviews, reply to inquiries and receive more interested customers’ calls. With this handy tool, you can quickly set up a free mobile-optimized website in just a few minutes.
Aside from the benefits mentioned above, Google My Business also allows you to take full control of your business, from posting new announcements to uploading compelling photos. Google also recognizes businesses actively engaged with customers or constantly updated for relevant search queries, which significantly helps in Google search ranking.
How Does my Website Rank on Google?
In a continuous race to the top of Google search engine results, every single business has to go through thousands of market competitors, algorithmic challenges, and well-planned SEO marketing tactics to succeed. The competition is fierce among industry experts, suppliers, and service providers, with over 200 Google algorithmic factors affecting the ranking system aside from gathered information being evaluated through web crawling. Google will then display websites that the search engine think has proven authority in a particular industry. Because Google algorithms are constantly changing every day, businesses need to work double time, especially in their SEO marketing campaign, to stay in the top search ranking positions.
Google algorithms may determine the usefulness of your website for specific search queries. If your website sits on top of SERPs, it only means you possess the relevant expertise and outstanding service performance which you can provide to prospective customers. Because you’re at the top of the search results, you’ll be able to generate more traffic and leads, which will eventually become business clients and collaborators.
Google algorithms directly determine the page rank of your website. Google employs internal calculating methods to determine any website’s value based on the quantity and quality of links seen on different relevant webpages. Whenever your website is linked to another site, Google views it as an endorsement of authority, indicating your site’s usefulness for that given search. The more established websites linked to your site, the higher you climb up on the search results page.
Since Google doesn’t publish or reveal any information about its algorithms, SEO experts are hard-pressed to bring your website on top of the search rank. The competition seems intense among similar businesses and SEO company in Cebu because they need to solve various challenges of a digital marketing agency in Cebu at all times.
The Value of Keyword Research
For every successful SEO marketing campaign, relevant keywords often form part of the strategy since people turn to search engines when looking for valuable information. Keywords create the link connecting online users and properly-optimized websites. An effective keyword strategy is essential to help your business get recognized by Google while helping you establish a credible brand identity. However, it’s also important to know how well your website and keywords perform using keyword tracking tools.
Monitoring trending keywords effectively determine what keywords are ranking well and what your target market demands. This can help you reach out to potential customers faster and further improve your current marketing strategy. Keyword research can also tell you which keywords are yielding good results and which aren’t performing. By doing this, you’ll be able to focus more on trending search terms that are growing and becoming popular in your target audience.
Using the appropriate SEO ranking tool allows you to save time figuring out keyword statistics and performance evaluation, hence focusing on website optimization. If you use it right, you’ll be able to improve your website ranking and continue to get organic traffic that will ultimately give you revenue.
Here are several popular SEO ranking tools which you can try:
· Surfer SEO
· Screaming Frog
· Page Optimizer Pro (POP)
· Agency Analytics
· Local Viking
5 Ways to Improve your Site’s Ranking (Organic SEO)
Anyone with a basic knowledge about search engine optimization knows that an adequate SEO marketing strategy is essential for boosting website ranking. You may follow these recommendations to help your website make it on top of the results page.
Constantly updating your content.
If the content is frequently updated, search engine crawlers may view your website as relevant, active, and fresh. Make it a habit to update your articles, service pages, images, and videos to stay in-demand and relevant in the industry.
Utilize the benefits of Alt Tags
Alt tags or alternative text descriptions describe any embedded video and media content in few sentences. They allow search engine crawlers to find your page easily and rank your site according to its relevance and purpose. Alternative text descriptions are also suitable for online viewers who access web browsers using screen readers.
Reviewing your Metadata
When you design a website, each page contains metadata, a brief description of your site’s content. As Google algorithms and consumer behavior change over time, you should also review your metadata and make necessary adjustments to stay relevant. Consider updating all your Meta descriptions from the title page to description metadata after conducting prior keyword research and website audit.
Keeping all links working
Creating a relevant link within the text description will increase the search engine value of your website. Consider writing out the name of the destination link instead of using “click here” links, so users will know what to expect on the next page. Descriptive links offer additional value to the readers, which in turn may help improve your website performance. Placing a complete set of relevant keywords will enhance the search ranking of your website as well as the webpage you’re directly connected to.
Posting relevant and updated content
Publishing relevant content significantly influences how your website will rank. However, overall performance will depend on the ranking factors of search engine algorithms. When you create high quality content, particularly if you have identified your performing keywords, you’re able to increase organic traffic for your business, improving your site’s authority and relevance. Consider creating a separate webpage for each targeted keyword if you want to rank for multiple search terms. It’s also recommended to repeat your keywords twice and place them in the opening and closing paragraphs aside from title pages and headings.
10 Ways to Rank Higher on Google Maps (Map Ranking)
Google Maps is a free marketing tool that you can optimize to get your business discovered by potential customers in your area. Research studies indicate that over 67% of consumers use Google Maps as a convenient navigation app to search for food, interesting places, and professional services. With consumers rarely visit all items listed on the first page of the search results, it’s crucially important to optimize your Google Maps listing and keep constant online visibility for relevant searches.
Maintaining a higher rank on Google Maps would mean wider opportunities for your business to engage with target customers. If there are on-page and off-page optimization for local websites’ SEO marketing, there are also on-listing and off-listing optimization for Google My Business pages. Here are 10 ways you can do to boost the search rank of your business on Google Maps listing:
Enrolling your Business to Google Maps
You need to add your current business to Google My Business to optimize your business listing. Using the Google Maps app, verify if your business name is already enlisted or not. If your business appears in the drop-down menu, then you already have a listing. Otherwise, find the “Add a Missing Place” option and fill up the form with your name, category, contact information, and location.
Confirming your Google Maps Business Listing
Anyone can add a business name to Google My Business listing. However, you can only gain control over that listing if you can prove your business’s ownership. When claiming your business, make sure to provide as many details as possible to help your business rank better on the search results.
Adding more Relevant and Accurate Business Details
Once you receive your official Google My Business account link, you can now add all the information your potential customers need to find you. Go to the “Information” tab and indicate your name, business category, operating hours, store location, descriptions, and service areas. Be consistent with your name and location across all platforms on the web, including business websites, social media profiles, and online directories, because Google only ranks trustworthy businesses.
Aside from this, you should also use a local phone number or any personal tracking number, so customers can easily communicate with you. Since Google often matches the contact information to relevant searches, make sure to keep your numbers identical across all active platforms.
Writing a Precise Business Description.
A business description will inform your customers what products and services you’re generally offering to the public. To help establish an immediate connection with your customers, the description must define your brand through the use of relevant search terms. Keywords can help get your listing on Google Maps to rank better for searches containing your business name and services.
Another effective way to rank higher on Google Maps is to categorize your business listing properly. Choose primary and secondary categories that best describe your business nature from Google My Business dashboard.
Uploading Recent and Relevant Photos
Google is now starting to display images on local search results as its image recognition technology rapidly moves towards greater advancement. When you upload photos on your Google My Business listing, it sends signals to Google that your business is active. But more than anything else, consumers want to see photos when searching for products and services over the internet. So, if you regularly upload pictures on Google My Business listing, you can expect to see more engagements from interested customers.
Unifying all Information on Google Maps Listing
Businesses with multiple contact numbers and locations are discredited by Google or viewed as unreliable, especially if you write multiple details on different platforms. Google will rank your business higher if you’re able to consolidate all duplicate listings in one single listing.
Post Regularly to your Google Maps Business Listing
Regular posting activities effectively send signals to Google that you’re proactively managing your Google My Business listing. To keep customers engaged, you must post new announcements about special offerings, new products, and operating hour adjustments as often as possible. Google recognizes businesses that are constantly updating their content, allowing them to rank higher on Google Maps listing. Besides regular posting, you can also perform website optimization through design and navigation improvements to complement Google Maps ranking.
Responding to Google Reviews
Once you create a business listing on Google Maps, This automatically allows customers to give comments and feedback over your business. Google Maps favors business listings with positive reviews from visitors and customers. However, it would help if you were proactively asking for reviews and responding to the comments with a positive attitude to mitigate the damage incurred by negative reviews.
Maintaining a Responsive Website.
Google significantly credits any responsive website, meaning that it should work consistently on mobile and web browsers regardless of screen size and device. Over 60% of Google searches happen on mobile devices, and the majority of businesses are directly linked to Google Maps business listings. Your business listing should not direct customers to a website that will offer them a poor user experience, slow loading speed, and broken links. Otherwise, potential customers will immediately abandon your website, directly affecting your website performance and Google search ranking.
Incorporating Local Keywords on Google Maps Listing
In website optimization, the use of local keywords is highly essential in boosting your Google Maps ranking. When you use them, you’re able to emphasize your business’s prominence in your local area, helping you get a higher ranking on Google search results. Consider integrating location-based keywords to your website’s active pages, including homepage, service pages, and blogs. You can also place your targeted keywords on image tags, Meta descriptions, and headings.
Search engine optimization is now an essential need for businesses wanting to keep up with the fast -paced digital business environment. Staying on top of Google search ranking is one effective way to consistently generate inquiries, followers, and long-term sales for you. And you can do this by maintaining an efficient SEO marketing campaign backed with accurate and frequently updated.